{"id":11652,"date":"2026-02-02T10:14:53","date_gmt":"2026-02-02T10:14:53","guid":{"rendered":"https:\/\/leaderlinne.se\/?p=11652"},"modified":"2026-03-11T15:01:59","modified_gmt":"2026-03-11T15:01:59","slug":"de-fick-startgas-for-att-vaxla-upp-sin-digitala-narvaro","status":"publish","type":"post","link":"https:\/\/leaderlinne.se\/en\/de-fick-startgas-for-att-vaxla-upp-sin-digitala-narvaro\/","title":{"rendered":"De fick startgas f\u00f6r att v\u00e4xla upp sin digitala n\u00e4rvaro"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Monokultur drivs av Daniel Nyman och Sanna Lundgren, som under de senaste \u00e5ren etablerat en v\u00e4xande bl\u00e5b\u00e4rsodling i J\u00e4t, strax utanf\u00f6r V\u00e4xj\u00f6. Med mikrost\u00f6det Startgas kunde de genomf\u00f6ra en mediaworkshop som gett b\u00e5de ny kunskap, bredare marknad och ett tydligare uttryck f\u00f6r varum\u00e4rket.<\/p>\n<p>Deras resa har pr\u00e4glats av nyfikenhet, vilja att l\u00e4ra och en f\u00f6rk\u00e4rlek f\u00f6r att n\u00f6rda ner sig i detaljer. Genom sitt arbete har de byggt upp en odling d\u00e4r varje planta f\u00f6ljs noggrant, analyseras och v\u00e5rdas f\u00f6r att ge j\u00e4mna, f\u00f6ruts\u00e4gbara resultat \u00e5r efter \u00e5r.<\/p>\n<p>\u2013 Vi t\u00e4nkte att vi vill vara experter p\u00e5 n\u00e5gonting. M\u00e5nga som \u00f6ppnar en g\u00e5rdsbutik vill g\u00f6ra allt, men s\u00e5 k\u00e4nde vi att vi vill vara duktigast p\u00e5 en sak, s\u00e4ger Daniel och f\u00f6rklarar att det var \u00e4ven s\u00e5 namnet Monokultur kom till.<\/p>\n<h2>Fr\u00e5n lokal odling till nationell f\u00f6rs\u00e4ljning<\/h2>\n<p>I sin projektans\u00f6kan beskrev Daniel och Sanna hur viktig en digital utveckling \u00e4r f\u00f6r n\u00e4sta steg i f\u00f6retagets resa: att hitta kunder bortom n\u00e4romr\u00e5det och bygga en l\u00e5ngsiktig relation med sin m\u00e5lgrupp. Satsningen handlar ocks\u00e5 om att f\u00f6rst\u00e5 vad som engagerar konsumenter och hur man kommunicerar ett hantverk p\u00e5 ett s\u00e4tt som b\u00e5de inspirerar och bygger varum\u00e4rke. Genom Startgas fick de m\u00f6jlighet att l\u00e4ra sig digitalt inneh\u00e5llsskapande, videoproduktion och strategi f\u00f6r sociala medier.<\/p>\n<p>\u2013 V\u00e5r mentor har pushat s\u00e5 mycket f\u00f6r detta. Vi sa att det \u00e4r v\u00e4ldigt viktigt att vi odlar mycket nu, d\u00e5 sa hon &#8221;nej, det \u00e4r v\u00e4ldigt viktigt att ni syns mycket nu&#8221;, ber\u00e4ttar Daniel.<\/p>\n<p>N\u00e4r workshopen genomf\u00f6rdes m\u00e4rkte de snabbt resultat, b\u00e5de i form av ny kompetens och st\u00f6rre r\u00e4ckvidd i sociala medier.<\/p>\n<p>\u2013 Vi har l\u00e4rt oss j\u00e4ttemycket och sen s\u00e5 har vi publicerat allt det nya materialet med nu, och vi har ocks\u00e5 m\u00e4rkt d\u00e5 vad som funkar och inte. Det var lite \u00f6verraskande hur bra v\u00e5ra videos gick, jag hade n\u00e4stan inte publicerat n\u00e5n r\u00f6rlig bild innan, s\u00e4ger Daniel.<\/p>\n<p>\u2013 De har gett j\u00e4ttemycket spridning utanf\u00f6r v\u00e5ra f\u00f6ljargr\u00e4nser, s\u00e4ger Sanna.<\/p>\n<p>&nbsp;<\/p>\n<pre><img decoding=\"async\" class=\"alignnone wp-image-11666\" src=\"https:\/\/leaderlinne.se\/wp-content\/uploads\/sites\/52\/2026\/02\/IMG_6795-scaled.jpg\" alt=\"\" width=\"397\" height=\"529\" \/>\u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-11668\" src=\"https:\/\/leaderlinne.se\/wp-content\/uploads\/sites\/52\/2026\/02\/IMG_6837-scaled.jpg\" alt=\"\" width=\"396\" height=\"528\" \/>\r\n\r\n<\/pre>\n<h2>Mikrost\u00f6d som m\u00f6jligg\u00f6rare<\/h2>\n<p>N\u00e4r paret beskriver hur det varit att s\u00f6ka mikrost\u00f6d som f\u00f6retag blir det tydligt att de \u00e4r n\u00f6jda med processen:<\/p>\n<p>\u2013 Detta har varit det l\u00e4ttaste. Snabb kontakt, v\u00e4ldigt snabb feedback, snabbt m\u00f6te och handl\u00e4ggning kort tid. Det har varit fantastiskt fint, s\u00e4ger Sanna.<\/p>\n<p>Deras tips till andra som funderar p\u00e5 att s\u00f6ka st\u00f6d \u00e4r konkretisera sin f\u00f6retagsresa och att inte bara t\u00e4nka p\u00e5 vad man vill ha just nu, utan vad man beh\u00f6ver ha om ett par \u00e5r.<\/p>\n<p>\u2013 Om man har en plan p\u00e5 n\u00e5gra \u00e5r fram\u00e5t s\u00e5 \u00e4r det ocks\u00e5 l\u00e4ttare att veta vad man beh\u00f6ver och varf\u00f6r. Vi har ju verkligen f\u00e5tt definierat oss sj\u00e4lva i det h\u00e4r. Det hj\u00e4lper oss att motivera vad vi s\u00f6ker st\u00f6d f\u00f6r, men det hj\u00e4lper kanske ocks\u00e5 den man s\u00f6ker fr\u00e5n att f\u00f6rst\u00e5 nyttan, s\u00e4ger Daniel.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-11673\" src=\"https:\/\/leaderlinne.se\/wp-content\/uploads\/sites\/52\/2023\/01\/DJI_0301-1d-scaled.jpg\" alt=\"\" width=\"819\" height=\"492\" \/><\/p>\n<h2>Strategi och synlighet inf\u00f6r framtiden<\/h2>\n<p>Arbetet med Monokultur forts\u00e4tter nu med samma driv som fr\u00e5n b\u00f6rjan, men med en bredare digital verktygsl\u00e5da och en starkare identitet i sociala medier. F\u00f6r Daniel och Sanna har projektet blivit ett s\u00e4tt att f\u00f6rdjupa ber\u00e4ttelsen om vilka de \u00e4r och vart de \u00e4r p\u00e5 v\u00e4g. Ett litet projekt har lett till stora insikter, och en tydlig riktning fram\u00e5t. N\u00e4sta steg f\u00f6r Monokultur \u00e4r att ta med sig l\u00e4rdomarna fr\u00e5n projektet och utveckla en l\u00e5ngsiktig strategi som hj\u00e4lper f\u00f6retaget att v\u00e4xa digitalt i takt med odlingen.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Missa inte att f\u00f6lja deras resa p\u00e5 sociala medier och inspireras av deras proffsiga inl\u00e4gg och personliga videos!<\/strong><\/p>\n<p><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/monokultur.se\/\">Hemsida<br \/>\n<\/a><a style=\"color: #339966;\" href=\"https:\/\/www.instagram.com\/monokultur.smaland\">Instagram<\/a><\/span><br \/>\n<span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.facebook.com\/profile.php?id=100094199575207&amp;locale=sv_SE\">Facebook<\/a><\/span><br \/>\n<span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.youtube.com\/@MonokulturSm%C3%A5land\">Youtube<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"color: #999999;\">Publicerat: 2 februari 2026<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e4r bl\u00e5b\u00e4rsodlarna bakom Monokultur ville utveckla sin digitala n\u00e4rvaro och n\u00e5 fler kunder blev en satsning p\u00e5 kommunikation n\u00e4sta steg \u2013 och resultatet syns redan i deras v\u00e4xande publik.<\/p>","protected":false},"author":129,"featured_media":11653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,33],"tags":[],"class_list":["post-11652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyhet","category-reportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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